Marketing your business, post-pandemic and beyond.


Content & Creativity has been in business for over six years, and since Day One it’s been a struggle to convince some people, especially sole proprietors, of the power of social media. It didn’t matter how well we did our job, some business owners failed to see any ROI and the benefits of connecting with customers in ways other than face-to-face.


Then one day someone on the news said we had to stay home for two weeks. Those two weeks turned into months and months of masks, social distancing, and shutdowns.


After the initial panic and, tragically, countless business closures, those who were left standing had the time to reevaluate how they connect with their customers. That’s when our phone began to ring. Business owners who had never considered social media before were finally getting on board.


The problem was that years of ignoring their online presence resulted in either a non-existent or messy mixture of inactive social media pages, outdated listings, and a website from 2007. That prompted us to decided to “pivot” and offer a larger array of digital marketing services.


“Tell me again why I need a website.”


Just about every new client we onboarded had a terrible website. It either lacked mobile optimization, the metadata didn’t exist, or it had any number of problems that would affect the client’s visibility on Google and Bing. We knew that if there isn’t a working website to link back to then our social media efforts would not be nearly as effective. So, after years of building websites on an as-needed basis, Sara and I decided to offer site design as part of our services as well as become WiX Partners.


Working with WiX allows us to make a quicker, cost-effective option for our clients without skimping on the functionality. There’s nothing wrong with a WordPress or other platform for a website, but our clients needed something up and running quickly. WordPress designers might take months to finish a site, and if it’s not routinely checked and updated for functionality it can fall apart pretty easily. Not only do we create websites quickly and affordably, but we do routine monthly checks to ensure that the site is running smoothly.


“What is SEO?”


Search Engine Optimization (SEO) is what improves the quality and quantity of your website traffic. Organic SEO targets unpaid traffic rather than direct/paid traffic like Google ads or social media advertising. Unpaid traffic may originate from different kinds of searches, including images, video, or keyword searches. If you have a powerful website, both the backend (technical) and on-page (copywriting) SEO will work in your favor to draw in more viewers.


“But I don’t use social media!”