Website Design and Social Media for Local Cleaning Company
A local business owner was starting a new commercial and residential cleaning company. She needed a website, branding, and social media management. Starting from scratch meant that she needed a lot of materials and a company that could handle it all while she grew her client roster. Today, this client gets between 2-5 cleaning requests per day on her website and has a thriving social media base that also brings in clients.
The Story of a Delaware County cleaning business
M. came to us with a new business idea: a commercial and residential cleaning company serving Delaware County, Montgomery County, Chester County, and parts of Philadelphia. She had decades of experience in the industry, but this was a new experience as a business owner, with her daughter as her partner. What sets M’s business apart from the large selection of cleaning companies in the area is her exemplary customer service, attention to detail, and emphasis on hiring skilled and compassionate workers.
The Challenge of Starting from Scratch
As a business owner on Day One, it can be pretty intimidating thinking of all the big and little tasks you need to do to set your business up for success. Most business owners are not well-versed in website design or marketing, but they know they need a professional online footprint.
Why she chose Content & Creativity
M. ultimately chose to work with Content & Creativity because we could handle all aspects of her digital marketing for her. From our first meeting, we really hit it off and bonded over the fact that we are both Mother-Daughter owned businesses. That’s why we were able to write her website and social media content with a voice that resonated with them.
What we did
After our first in-person meeting, we began the initial branding package creation. That included a logo in printable and web formats, as well as stationery and social media avatars. Next, Sara got to work on creating a mobile and SEO-optimized website that highlighted all of their services and their Unique Selling Proposition. As the website was set live, team C&C created profiles on Facebook, Instagram, and Google My Business and began posting 5x a week. The process involves creating content that mixes educational, company promotions, and fun posts designed to inform and delight their audience. As the pages grew, we monitored all comments, reviews, and direct messages and relayed all inquiries to M’s team.
Today, this company gets between 2-5 requests for quotes per day on their website, and has a thriving social media fan base that regularly gives word-of-mouth referrals, which furthers their reach in the community at large.
Are you starting a new business? There’s a lot you need for you to get started!
If you know you need digital marketing for your business or startup, but don’t have the time or expertise to create a website or manage social media, Content & Creativity can help! Call 610-937.5187 to set up a free consultation.