Website Design and Social Media for National Recruitment Agency
This Bucks County business owner needed a website and social media management. He had been in business for a long time, but was only garnering business through word-of-mouth prior to working with us. Content & Creativity created a cohesive digital marketing plan to properly market his recruiting and sales training programs to auto dealerships around the country.
The Story of a Bucks County Recruiter & Sales Trainer
L had a long, storied career working in the automotive industry at nearly every level, from salesperson to dealership owner. Then he decided to create his recruiting and sales training business in 2012. While this business was doing fairly well locally, the owner wanted to expand his reach throughout the country.
The Challenge of Treating an Established Business like a Startup
As previously mentioned, this business owner was getting work primarily through word-of-mouth referrals for many years. However, he was ready to take it to the next level with online marketing. In a way, this was like working with a startup on Day One, since he had virtually no online presence.
Why he chose Content & Creativity
L chose to work with Content & Creativity because we could handle the digital marketing for him, as well as guide him on how to nurture leads from online interactions. We understood right away what he needed and how to reach interested dealership decision makers as well as job seekers.
What we did
Following our first meeting, Sara began to create a mobile and SEO-optimized website that showcased the company’s services and expertise. As the website was being constructed, team C&C created profiles on Facebook, Instagram, LinkedIn, Twitter, YouTube, and Google My Business, and began posting multiple times each week, mixing educational, sales, and fun posts to inform and delight their audience. As the pages grew, we monitored all comments, reviews, and direct messages and relayed all inquiries to L and his team.
After six months of working with Content & Creativity, L estimates that his business has grown “4 times in size” with many new dealerships in his client roster as well as speaking engagements all over the United States and Canada. Due to his activity and content on social media, he has also become a frequent guest on many popular auto industry podcasts and webinars, which have further expanded his reach.
Are you starting a new business? There’s a lot you need for you to get started!
If your business relies solely on word-of-mouth referrals, it’s time you transition your business into the digital age. Whether you don’t have the time or expertise to create a website or manage social media, Content & Creativity can help! Call 610-937.5187 to set up a free consultation.