You may have heard the expression, “Content is King”, but what does it mean?
Google is out there scanning and scraping the internet non-stop, their algorithm is always looking for new material. If you are publishing unique and informative content, that makes Google happy, and lifts you higher in search engine results. Whether you are publishing blog posts on your website and social, or videos on YouTube, it impacts how many people can learn about you and your business. A consistent schedule of original and compelling content can be the difference between becoming an authority in your field vs. never being found.